Better communication isn’t about more messages. It’s about a better way of working⁠.

SOU builds internal communications that bring people closer, cut through the noise, and create the clarity professionals and businesses need to move forward.

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You’ve sat in meetings where nobody knew who owned what. You’ve watched a good strategy die in a 40-slide deck nobody read past page three. SOU helps build internal communications through clear strategy, solid process and sharp thinking, so people and organisations can work better.

Services

Three ways to work together

Build (or rebuild) the internal communications of your organisation from the ground up

A partnership to build your internal communications from scratch. You don’t need to already have a team or function in place. This can later sit with HR, leadership or whoever is best placed to carry it forward.

Includes things like

Communication strategy and roadmap
Mapping audiences, communication needs and channel roles across the organisation
A framework built for your organisation, designed to be owned and run long after the work is done
A set of processes to make communication effective and sustainable

Let’s chat about this →

Targeted internal communications support

Not everything needs a full rebuild. Sometimes it’s one channel that’s not working, one team that’s lost alignment or one campaign that needs to land right. This is focused, practical help, with no overhaul required.

Includes things like

Internal communications audit
Custom AI tools for internal content, built around your tone and brand
Aligning how a team communicates and collaborates
A specific campaign, well planned and well executed
Change management support for a specific project

Let’s chat about this →

One-to-one consulting & mentoring

One-on-one space to work through specific challenges, sharpen your communication skills, or simply have a strategic sounding board you can trust. Sessions are 50 minutes, fully confidential, and available as a one-off or in packages.

Includes things like

Career mentoring: for communications professionals early in their career, looking to grow and speed up their development in the field
Leadership communication: for leaders and professionals from any background who want to communicate more clearly and effectively
Specific guidance: for leaders or professionals facing a particular situation who want an honest, experienced outside perspective
Cross-cultural communication: for those relocating or working across global teams, navigating communication across cultures

Let’s chat about this →

Whatever support you need, it all starts with a free 30-minute conversation.

About

Olá! I’m Larissa.

Brazilian, currently living in Barcelona, and someone who has always believed that good communication starts with curiosity, listening and observation.

I’ve spent over 20 years working in internal communications across complex, global organisations in Brazil, Ireland and Spain. Manufacturing, tech, food and beverage, professional services. On-site, hybrid and fully remote.

I’ve built internal communications functions from scratch five times, worked across local, regional and global roles, and improved communication with audiences that are hard to reach. I’ve also supported mergers and acquisitions, transformation programmes, culture change and global technology rollouts. And yes, I’ve probably attended more meetings about communication than any human reasonably should.

All of it pointed to the same thing: communication isn’t just about messaging. It’s the connective tissue of how an organisation actually works.

SOU is the result of everything I’ve learned from doing this work. The strategy. The structure. The processes. The cross-cultural perspective. The practical experience of building communication from the ground up. And the belief that good communication shouldn’t feel complicated, corporate or full of words nobody would ever use in real life.

Outside work, you’ll probably find me planning the next trip or opening a bottle of wine “for research purposes”.

If any of that sounds like your kind of conversation, we’ll probably get along just fine.

You can find my full CV, career history and all the good stuff here.

20+

years in internal communications

IC functions built from scratch

countries called home

Some of the organisations along the way